(Rivier 2007)
Social networks constitute the new social change and the diffusion of logic substantially modifies the outcomes in culture, power, experiences and production processes (Castells in Flew 2005, 27). The rise of the networked society has produced a global and informational new economic and technological framework (Castells in Flew 2005, 27). The origins of the networked society rest in the diffusion of ICTS and the consequences affecting development of geographical regions, daily life, work trends, politics and social identity (Flew 2005, 27). The networked society is significant because it draws attention to the relationships between individuals and groups which are deeply embedded in cultural norms.
Online communities allow individuals to express themselves though participations and identify what information is out there in our economy. Flew (2004, 62) states online communities are based upon core principles of an inclusive, convivial and supportive culture. He also adds online networks allow new forms of community to develop which are based on educational learning, democratic citizenship, community-based wellness, economic equity, opportunities, sustainability, freedom of information and participatory media (Flew 2004, 65).
Social networking web sites have emerged as a communication element for young adults in the 21st century. MySpace and Facebook are two leading popular social networking sites which offer interactive services to its users. MySpace is one of the most popular social networking web site in the world, offering blogs, personal profiles, network of friends, photos, music and videos.
Will social networking consumers lose their habit as they age? An interesting approach to social networking is The Habbo Hotel concept. It involves creating of an online character, called a Habbo. Users are able to decorate rooms with furniture purchased by ‘Habbo credits’ which can be bought with credit cards, mobile phones or prepaid stored value cards.
Why do people get involved in social networking communities? Common answers include to connect with like-minded people from different walks of life, to debate and discuss issues and to socialise and make new friends. The real story is social networkers are looking for friends and a social life. Online communities satisfy basic human needs and desires to form social connections. It provides physical anonymity and convenience for its users and is one of the easiest ways to make friends. Online users are no longer simply trialling these sites, but adopting social networking as an important component in their continually evolving digital lifestyle.
Where will social networking take us in the future? One main concern is the future impact of the social networking trend on other online activities which are competing for a share of the consumer’s disposable time. Social networking sites can provide an alternative mass media approach to spreading global messages which are independent of traditional media.
References
Flew, T. 2005. New media: An introduction. South Melbourne: Oxford University Press.
Rivier, D. 2007. Online Networks. http://online-networks.net/ (accessed 3 May 2008).
